We were at a very important period in our development when I retained John Harrsion and his agency.  He acted as a partner in helping us to examine our brand, determine its future direction and rebrand ourselves. Once the direction was agreed upon, we worked closely with HLD to implement each element of the strategic marketing program. John and his team were an instrumental part of our rebranding and growth process.

Abbey Doneger
President
The Doneger Group











Having known John Harrison and Debbie Darnulc for over 20 years, I can attest to their knowledge of the healthcare/pharmaceutical business and marketing know-how. They are two communication professionals who will provide you with quality creative products, reliable services and extraordinary capabilities. They are an asset in enhancing any company’s marketing and communications objectives.

Harold E. Cohen, R.Ph.
Senior Vice President/Publisher
U.S. Pharmacist


Branding Without Boundaries
 

Our Services

Strategic thinking is the foundation
of our success, and is based on our acknowledgement that no two marketing programs are alike.  For instance, sometimes you need fresh thinking to jump start not-so-new products and services. At The Brand Compound we can help you capitalize on the equity of both new and existing products and services by developing the following:



 Strategic Planning and Development


We immerse ourselves in your business to fully understand your products, services, customers, channels of distribution, sales strategy and the competitive landscape.  We assess and develop the strategic marketing direction of your company’s brands, and develop a fully integrated marketing communications plan.  

The integrity of your brand is assured through the development of an array of strategically based  communication tools that should be utilized throughout your campaign.  We understand the creation, establishment and sustainability of your brand identity and the importance of incorporating those ideas into a tightly knit, cohesive integrated marketing program.

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 360° Brand Analysis ℠


"A brand is a singular idea or concept that you own inside the mind of the prospect. It’s as simple and as difficult as that.”  That was written almost a decade ago, yet is truer today more than ever.

The 360° Brand Analysis ℠ is an in depth study of your brand and its current performance. Have you determined the brand promise? Are you getting the message across? Are you fulfilling the promise? Is it working? These are just a few of the questions that we will ask to help you direct your brand's future. As an unbiased resource, we will help you uncover the best answers in a fresh and independent manner. They will become the cornerstone of every brand aspect moving forward.

The 360° Brand Analysis ℠ includes in depth questioning of the executive team; surveying clients, prospects and employees; analyzing brand path effectiveness, utilization and tactics; and The Brand Compound recommendations.

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 Advertising & Marketing Materials

                                                             
The Brand Compound embraces the challenge of developing strategically based, head-turning creative. We understand that you have just a few seconds to grab someone’s attention and begin the process of capturing him or her as a customer. 

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 Public Relations


An important piece of any communications program, Public Relations can be a very cost-effective part of your marketing effort. At The Brand Compound, we pride ourselves on delivering the right message to the right audience in the right media.  The results? Maximum positive awareness and the mind-influencing results your brand is looking to achieve.

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 Interactive & Website Development


In these quickly changing and challenging times, Websites are a driving communication force, and very often the first impression clients may have of your business. In many cases, your Website is your No.1 sales tool.
The Brand Compound firmly believes that a sound strategic approach to the development of a creative, engaging and a user-friendly Website is a top priority. We will help you breakthrough the complex environment of interactive media, and conceive, implement, manage and track a meaningful program that will meet your marketing objectives.

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 On-line and Social Media Marketing


Today's marketing is all about real time communications: understanding what your target audiences are viewing, doing and using. We further that knowledge with Web analytics, mobile marketing, email marketing, search engine optimization, viral campaigns, and social media participation and promotion.

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 The Compound Factor ℠


Communicating the essence of your brand to your customers today is more complicated than at any time in recent memory. Messaging now occurs on so many different levels and in so many divergent places. Today you need an organization that understands this new paradigm -- one that combines the experience of your industry with the very latest marketing techniques to effectively and efficiently reach your audiences.

We use our proprietary methodology to untangle the complexities of this new marketing landscape, reaching your customers in the places that are directly relevant to your objectives. We call it The Compound Factor℠ (TCF for short), and it facilitates a seamless integration of traditional marketing methods with the new digital platforms that are essential to successfully managing today's consumer and B2B relationships.

The rapid emergence of social media channels like Twitter, Facebook and LinkedIn has many marketers worried about being left behind. TCF's integrating function demystifies these new technologies by placing them appropriately in the larger marketing context. TCF lets you treat Twitter and other social media as additional channels alongside email, blogging, Web ads, Webinars and more. And, TCF‘s unified reporting lets you see immediately what part of your marketing mix is most effective. TCF levels the marketing playing field, especially for companies with modest budgets, so you can always lead with your strenghts. 

Beyond standard marketing

The Compound Factor also tracks and consolidates sales leads into one system, categorizing them with a quick reporting tool that lets you see how many leads there are, and at what stage of the sales process they are in. TCF provides you with real–time, valuable sales statistics to construct follow-up emails to prospects based on their unique set of behaviors. The opportunity to cultivate prospects as they move through the sales funnel prevents you from losing leads that might be slow moving. Furthermore, TCF allows you to generate lists for the sales team to let them know who’s hot. And, TCF works seamlessly with existing sales programs, so you can be sure you are getting the most out of your current infrastructure investments.

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 Traditional and New Media Analysis and Execution

Whether print, direct mail, interactive, social media, radio, television or outdoor, we establish clear communication objectives and media components that will generate awareness and drive sales.  We are committed to helping you understand and utilize emerging media through the integration of evolving interactive technology with traditional media.

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